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Cyko Logic ™/ Text / Nicholas Asamoah / Photography / A.J
13th August 2008
I am just so Down Wid it, the latest artist to take the country by storm. He has successfully started up and created his own clothing line, and is looking to establish himself within the music industry with his own unique flow. At the age of 20, he has the world at his feet. He came down to our studio where we had a quick catch on how he is doing so far.
So Cyko, what is going on with you nowadays?
CykoLogic: I’ve hooked up with north London label Alwayz Recording and been devoting my time to my various projects all under the name Down Wid it which consists of my clothing line, my music, my team (Strata G, Hustle, Joe Buttonz and Culture kid) and my way of life in general. I’ve just been getting a lot of praise to be honest which is always good especially on the clothing side, it’s been mental
Who has inspired to be like?
CykoLogic: Throughout my youth I’ve looked up to artists like Jay-Z and Jadakiss so they would be to blame, but the UK scene as a whole has influenced my direction. Seeing artists like Sway, Dizzee Rascal and Kano inspires me to do more because it can be done.
What’s been your biggest musical obstacle?
CykoLogic: I do not really have big obstacles when it comes to music, just things that slow me down an get in my way a bit. I try not to rely on anyone plus I’m over motivated so I think me making it is inevitable. Cocky or confident? You tell me.
As you know there has been a lot of negativity surrounding young people, do you think that being involved in the music industry is a set trend for the younger generation?
CykoLogic: Yes. I think grime music is almost, if not at, its peak right now so a majority of young people influenced by it believe they have musical talent and at some point will try to be the next big thing. They will realise its not as easy as it used to be even with Channel U and various radio stations about. You can’t just wake up and be an artist; it takes time to perfect your talents like any other musicians. You just have to be patient and wait for the road to open up in front of you.
What sort of impact are you looking to make in the music industry?
CykoLogic: My music and way of life in the entertainment and clothing is subliminal yet noticeable, hence Cykological. You’ll listen and will see me even if you don’t mean to. I’ve got my fingers into so many different pies right now I’m going to be everywhere. I want to be a veteran in this like Wiley or Skepta.
Now you have your own clothing line, how long has it existed for?
CykoLogic: I’ve been running DWi for just under a year still. It’s been receiving good exposure and the feedback so far from some people has been surprising. I do all the designs myself, all copy written properly and that too. Your clothing should reflect how you feel and want to present yourself to others. For me, it is all about colours and simplicity.
CykoLogic: There’s a lot of trial and error before you find out what actually works, but I feel I have a good dress sense so use my own dress code and apply it to my clothing. Apart from trainers, and jeans I do not really buy anything else, so hats - woolly and soon fitted caps - t-shirts, jumpers, hoodies, tracksuits, polo shirts, whatever I want really.
What would you like to accomplish within the near future?
CykoLogic: Realistically in 5 years I would like my clothing line to have lifted off to major stores, my music to be officially be in the UK charts and to be a household name.
That’s it really, part from making a lot of money, which is standard. What is on the musical agenda for you in 2008?
CykoLogic: My video Down Wid it is currently on MTV Base right now and has been rotating nicely. The feedback is mental. I’m currently planning my launch party for my clothing line and album in Central London
For more : www.downwidit.com , www.myspace.com/cykologic
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