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Young Designers ™/ Text / Chloe Forde and Adrianne McKenzie/ Photography / The Cut Photography Team 19th January 2008 On Saturday 19th of January we had six young, talented and creative people, crammed in to one small studio in south London and photographed for this month’s issue of The Cut. The studio was buzzing with noise, creativity and style. Six young and exciting fashion designers were in the building! So London, meet them for yourself: Urban nerds, General Clothing, Skinny Elephant and Merci me. The Urban Nerds are three young men from north London who not only have a line of clothing but their own club nights. Fredz is a fashion designer who at 18 has already created his own line called Skinny Elephant, which produces bold and colourful pieces for both men and women. Merci Me has a fresh and exciting look for the fashion industry, and General Clothing is the work of a young man who has also single handedly set up a clothing line specialising in individual and alternative street wear. Pretty impressive for a group 18-24 year olds. Merci says, “the clothes I make aim for style before anything else.” I think they can all agree, one thing they definitely have is style. Because style is what YOU make it. There’s nothing Gok Wan, Vogue, Trinny OR Susannah can do for you when it comes to style. All of the above can implement some fashionable characteristics into your everyday life, but never could they implement style, because YOUR style is whatever YOU want it to be. You’ve got to believe you look good, no matter if noone else does.The Cut spoke to the fashion new kids on the block to find out what informs their INDIVIDUAL STYLE! Skinny Elephant ™/ Interview / How did you come about being a designer? Fredz: I’ve always loved fashion. When I was secondary school I used to spend my lesson time sketching out ideas. I studied design at college and decided that the best place for me would be London College of Fashion. Since starting my course, I came up with the idea of skinny elephant and have been designing one-off pieces under that name ever since. Describe your style? Different and individual. Bright colours with lots of volume. What can we expect in 2008 from SkinnyElephant? 2008 is going to be big for Skinny Elephant, with with a summer collection for both men and women! Urban Nerds ™/ Interview / How did you come about being a designer? Urban Nerds started off as a club night which began in March 2007, it was created as a night for people who were about focusing on good beats and good music! Urban Nerds are about everything urban. Music inspires our fashion sense, our club night is mainly hip hop, grime and reggae. We created the logo to support the night and that took on a world of its own. And we came to create the line of t-shirts! What can we expect from Urban Nerds in 2008? The club nights will be getting bigger with better line ups. The clothing line is part of a special project with Uptown Records, where we will be collaborating with various graphic artists from across the capital to create individually designed pieces. We should also have eight men’s and women’s new t-shirts and t-vests coming out for a summer collection. How would you describe your style? We believe that our style is universal, we probably would describe it as new rave but with its own individqual thing going on! www.myspace.com/urbannerds General Clothing ™/ Interview / How did you come about becoming a designer? General clothing: I was at work one day an was looking out of the window as people my age walked past wearing the same Nike, Adidas, (the usual IT item teenagers wear) clothing. I was thinking to myself, I could offer something that could give hem an alternative, something that showed individuality. What can we expect in 2008 from general clothing? At the moment we have a men’s range of Tshirts and woolly hats, the women’s range will be coming out in the next 2 months. We also have a website but it is actually in the middle of construction (www.gc07.com). By April 2009, I hope to have my products in stores nationwide with new designs and colours coming out. www.myspace.com/gc07 After these interviews I felt inspired by the achievements of these young people, excited for the future of fashion and eager to see their summer collections. This stylish bunch could quite possibly styling the future! It’s a good look!		Bashy Interview The Cool Kids Lady Lykes Grimes New School Rowdy Superstar Interview The Sound Of Reason Slash Interview Hoxton Vs Hampstead Fashion Young Designers Lucinda Chua Interview Will Kay Interview The Brothers Size Chris Lambert Duane Henry Drug Trafficking Feature Does My Bum Look Big in This Life After Prison Whats Upsetting Our Children MP Julia Goldsworthy Autechre Live In London Hardcore Is More Than Music Media Box Paddington Development Trust The Cut On Myspace