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Flywear : Original Garmz Enterprise Feature ™/ Text / The Cut / Photography / Adrianne McKenzie and Wayne Louis
13th August 2008
You’ve read the slogans, seen the neon logos, BOY BETTER KNOW, HOODSTARZ, REP YA ENDZ, just to name a few. You’ve finally decided you can do just as good if not better. By and large, the most popular enterprise idea of the moment, is starting up your own clothing label. But what exactly does it entail? And where do you begin? Is it just about getting hold of some cheap Primark Tees and a Silk Screen?
With help from the experts, The Cut decided to follow one young person on his quest to develop his T Shirt Brand. Cut photographer Patrick Owalabi set up Flywear in 2007, and has been coming up with design upon design ever since. When Patrick decided he wanted to take his brand the next level we paired him up with Kevin Forde, one of the CEO’s of Original Garmz, and manufacturing wing UK DCM (United Kingdom: Design Create Manufacture).
OG stands for ORIGINAL GARMZ, the official business meaning. Within Hip Hop street cultureOG stands for ORIGINAL GANGSTA, ONE GOD and ORIGINAL GRAFTER. OG stand out from many other clothing lines, through their commitment to donate at least 10% of net profits to charity as its core principals. According to Kevin ‘OG clients are not just wearing Garmz but are representing a world wide movement for PEACE, LOVE and UNITY, whilst acting under the codes of an OG; HONOUR, RESPECT, LOYALTY.’ Having clothed stars including T.Pain , Immortal Technique, GI Joe, Skinnyman , Fire Camp, JahMirakle and Stylo G, The Cut thought Kevin would be the perfect person to take us back to basics of screen printing and give us some business tips on how to build a T Shirt Brand.
‘T– Shirt printing is a lot more complicated than people think.’ says Kevin. ‘It’s not just about getting your design back in an instant’ he tells The Cut.
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Original Garmz 5 tips for young entrepreneurs
1. Be resourceful. Make the most of who you know and what you know. Sometimes in business you might have money, a year later you might have so much money you don’t know what to do with it.
2. Successful businesses take time. If you have a good product and idea, you build your team, you’re on the road to success. A lot of people have fear of starting up their own business because you cant guarantee earnings, you have to be independent. Running your own business can be 7 days a week, you always have to have your business face on. A business minded person doesn’t let an opportunity go.
3. First impressions count. Always be on time . Try and be as organised as possible and have good time management.
4. For me running an enterprise isn’t only about deisgning clothes. A real entrepreneur is someone that has different aspects of business ideas. Someone like Phillip Green is a person I look up to.
5. Have PRIMETIME everyday. Primetime is about devoting a couple of hours everyday to concentrate on two things. Making money and preparing to make make money. Turn off your phone, and your internet and focus on that alone.
Top 3 business start up sites
www.makeyourmark.org.uk
www.brightideastrust.com
www.shell-livewire.org |