Flywear : Original Garmz Enterprise Feature ™/ Text / The Cut / Photography / Adrianne McKenzie and Wayne Louis
13th August 2008

 

You’ve read the slogans, seen the neon logos, BOY BETTER KNOW, HOODSTARZ, REP YA ENDZ, just to name a few. You’ve finally decided you can do just as good if not better. By and large, the most popular enterprise idea of the moment, is starting up your own clothing label. But what exactly does it entail? And where do you begin? Is it just about getting hold of some cheap Primark Tees and a Silk Screen?

With help from the experts, The Cut decided to follow one young person on his quest to develop his T Shirt Brand. Cut photographer Patrick Owalabi set up Flywear in 2007, and has been coming up with design upon design ever since. When Patrick decided he wanted to take his brand the next level we paired him up with Kevin Forde, one of the CEO’s of Original Garmz, and manufacturing wing UK DCM (United Kingdom: Design Create Manufacture).

OG stands for ORIGINAL GARMZ, the official business meaning. Within Hip Hop street cultureOG stands for ORIGINAL GANGSTA, ONE GOD and ORIGINAL GRAFTER. OG stand out from many other clothing lines, through their commitment to donate at least 10% of net profits to charity as its core principals. According to Kevin ‘OG clients are not just wearing Garmz but are representing a world wide movement for PEACE, LOVE and UNITY, whilst acting under the codes of an OG; HONOUR, RESPECT, LOYALTY.’ Having clothed stars including T.Pain , Immortal Technique, GI Joe, Skinnyman , Fire Camp, JahMirakle and Stylo G, The Cut thought Kevin would be the perfect person to take us back to basics of screen printing and give us some business tips on how to build a T Shirt Brand.

‘T– Shirt printing is a lot more complicated than people think.’ says Kevin. ‘It’s not just about getting your design back in an instant’ he tells The Cut.

Original Garmz 5 tips for young entrepreneurs

1. Be resourceful. Make the most of who you know and what you know. Sometimes in business you might have money, a year later you might have so much money you don’t know what to do with it.

2. Successful businesses take time. If you have a good product and idea, you build your team, you’re on the road to success. A lot of people have fear of starting up their own business because you cant guarantee earnings, you have to be independent. Running your own business can be 7 days a week, you always have to have your business face on. A business minded person doesn’t let an opportunity go.

3. First impressions count. Always be on time . Try and be as organised as possible and have good time management.

4. For me running an enterprise isn’t only about deisgning clothes. A real entrepreneur is someone that has different aspects of business ideas. Someone like Phillip Green is a person I look up to.

5. Have PRIMETIME everyday. Primetime is about devoting a couple of hours everyday to concentrate on two things. Making money and preparing to make make money. Turn off your phone, and your internet and focus on that alone.

Top 3 business start up sites

www.makeyourmark.org.uk
www.brightideastrust.com
www.shell-livewire.org

 


Issue Two
Aug 2008

Reggie Yates Interview
Road To 2012 : Olympics Special
Road To Carnival Fashion
Freedom At A Price
Red Hot Interview
Nash Money Sneakers
Micachu Interview
Natty Interview
Life In The Marine Corps
Parents Meet The Teenagers
Young Londoners
Meet The Cast Of Adulthood
Cyko Logic Interview
Fred Butler : Prop Stylist Interview
Immortal Technique Review
Made In Queens
Victor Timofeev : Artist Interview
Ricky Powell Interview
Twizzle Interview
Flywear Feature
Top Girl Film Feature
Queen Of Nations
Not Without My Sister
Sky's The Limit
Career's Advice


Issue One
March 2008

Bashy Interview
The Cool Kids
Lady Lykes
Grimes New School
Rowdy Superstar Interview
The Sound Of Reason
Slash Interview
Hoxton Vs Hampstead Fashion
Young Designers
Lucinda Chua Interview
Will Kay Interview
The Brothers Size
Chris Lambert
Duane Henry
Drug Trafficking Feature
Does My Bum Look Big in This
Life After Prison
Whats Upsetting Our Children
MP Julia Goldsworthy
Autechre Live In London

Hardcore Is More Than Music
Media Box
Paddington Development Trust
The Cut On Myspace