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Nash Money ™/ Text / Alpha Gougsa / Photography / Matthew Asare-Sackey 13th August 2008
Brought up in West London and inspired by the creativity of his mother, Nash Money found a hidden passion in creating funky yet stylish sneakers. Now aged 30, Nash has managed to get his work known worldwide within the sneaker world, and streetwear fashion industry. Not doing well in his GCSEs, Nash was confused as to what he wanted to do in life, so ended up working in various different jobs. Nevertheless he still had his creative mind.
In 2001, he ended up working in Size. This enabled him to take his creativity towards sneakers. But oh no, Nash isn’t your average sneaker designer, he’s taken a new approach, which can be seen as unique and original. It’s very different from the modern day trainer designs with Disney images stuck on. Instead, Nash takes a crazier and altogether more fundamental approach.
‘What I do is get something that’s constructed, for example sneakers, take them apart and then rebuild on it by taking away the elements that you don’t like, and adding the elements that you do. With my customs and my shoes I put mochas and stitch on them, which is like a formal shoe effect but put on a sneaker and mixing up the two styles.’
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Describing himself as a ‘melodramatic’ artist, his work can take from 24 hours to a couple of months to complete, depending on the design of the shoe. ‘I first started off with mochas and stitching on the sneakers, then I went onto moccasin and paint. Then I tried some fabric application, where I choose a fabric and sew that in and paint on the sneakers and then do the mochas and stitching on top of that. Then I did some gold leafing on the next shoe, which led up to the hybrid of doing two shoes together which was the most extreme style that I’ve done. Every time I finish one pair of sneakers, I try and push myself to do something even more creative.’
Nash has already taken part in this year’s Bread and Butter trade show in Barcelona, and has also toured countries such as Portugal, France and Berlin.
For more: www.myspace.com/nashatyourmumshouse |